The World of Content Marketing, How to get it Right
www.internetlivestats.com estimates that there are currently more than 1.8 billion websites with around 4.5 billion webpages. Being this an ever evolving and continuous process, it should ideally take you more than 15000 years to read all of them. Crazy isn’t it? However, undoubtedly many pages might be spam or not eligible to count but there are most of the sites which are accessed by thousands for their regular purposes. So, the main question lies in how to get it right on your web content amidst this figures in millions.
When content production is saturated, what can you do to still gain returns on your content investment? When it comes to getting your content marketing right, like so much else in life, it isn’t what you do, it’s the way that you do it. You need a content strategy to ground and guide your content marketing efforts.
Getting the messaging in right way…
Like ever marketing or any process, the first step lies in devising strategy, planning and research. Before you approach digital marketing companies a call, there are certain things you and your team should give time to think over. If you want your marketing to be really saying something, you need a good clear message. A brainstorming will help you find that message by getting back to basics, paper work and teamwork. Listen up to your customers and get clear on your own goals. It is important to find the brownie points and draw out the themes and ideas that are going to interest your target audience which will attract them towards your website.
The right digital platform
Once the messaging and theme is on place, it’s time to get your digital platform right. Platinum is the leading content marketing company in Melbourne which will help you create a website where your customers feel at home and can always find what they’re looking for. It is important to not just localise thinking till a website but in a broader manner of digital marketing including your newsletter and social media platforms too.
The natural question which arises is which platforms? Well, being the leading content marketing company based out of Australia, Platinum will be your guiding path. We ensure that we not only design your website and its content but also that website, newsletters and social media feeds all join up. Don’t forget SEO, it is important to remain on top of the search engines when people search for your business with key words. What do you want people to do once they find your content on the website? We help you to be clear on all your next steps.
The essence of right content
So, with the thinking and the decision on the platform is sorted it is time to get writing. Platinum’s content marketing strategy will help you answer the questions your customers are asking. We will write the content and share on your website which is in sync with your entire network, mission, feedback from your customers.
It is advisable to come up with a regular newsletter. Not only we write your newsletter but also show up on your social media platforms, don’t let your customers forget about you. If you want your content marketing to succeed, putting your customers first really is the greatest lesson of all.
Have we missed anything? Read more here… stay warm and happy winters ahead.